Disclosures, Standards & Practices — Odd Angles Media

Last Updated: April 28, 2026

DISCLOSURES, STANDARDS & PRACTICES

This page explains what Odd Angles Media does, how we operate, and the standards we hold our team to. We publish this because we think transparency is part of doing this work the right way. If you have questions about anything here, email us at stewart@odd-angles-media.com.

WHAT WE DO

Odd Angles Media is a paid Reddit marketing agency. We help brands become more visible in Reddit communities where their potential customers are already active. Our team places content — comments, posts, and threads — on behalf of client brands, following the editorial standards described on this page.

Odd Angles Media has been operating as a Reddit marketing agency for several years, working with brands across B2B SaaS, ecommerce, and direct-to-consumer categories. We're a small, focused team currently supporting around 45 active clients, and we treat this as a real, long-term business — not a fly-by-night content scheme.

OUR SERVICE IN PLAIN LANGUAGE

When a client engages us, here's what actually happens:

1. We learn the client's product, their audience, and what makes them genuinely useful to that audience.
2. We identify Reddit communities where their potential customers are asking questions or having conversations.
3. Our experienced operators participate in those conversations — answering questions, sharing relevant information, and naturally referencing the client's product where it genuinely fits.
4. We monitor performance and report back to clients on what's working.

The work is content creation and community participation. It's not vote manipulation, fake review generation, or AI-generated spam. We don't do those things, and we'll explain why below.

WHAT WE DON'T DO

A short, important list:

- We don't buy upvotes or use any vote manipulation services.
- We don't fabricate personal stories or invent fake user experiences for products our operators haven't engaged with.
- We don't post AI-generated content as the final published comment. Operators may use AI tools for ideation or grammar assistance, but every published comment is written, refined, and posted by a human.
- We don't run engagement rings or coordinate artificial replies to inflate visibility.
- We don't make false statements about competitors. Comparison content must be supported by verifiable facts.
- We don't operate in subreddits that explicitly prohibit promotional content.
- We don't take on clients in industries we can't responsibly serve (more on this below).

If we encounter a client request that asks for any of these, we decline the request — and if the client insists, we end the engagement.

HOW AI CITATIONS WORK (AND WHAT WE DON'T PROMISE)

A lot of our value to clients comes from the fact that Reddit content is heavily referenced by AI systems like ChatGPT, Claude, Gemini, and Perplexity. When clients show up in well-structured Reddit conversations, those conversations sometimes become source material that AI models cite when answering user questions.

Important things to understand about this:

We don't control AI models. Anthropic, OpenAI, Google, and other AI companies decide how their models retrieve, weight, and cite content. They change these systems frequently. A citation pattern that works today may behave differently next quarter.

AI behavior is non-deterministic. The same question asked twice can produce different answers, with different citations. Specific citation counts measured on specific dates may not reproduce in current model versions.

We don't guarantee AI citations. No specific number, frequency, or type of AI citation is promised to any client, ever. AI visibility is a downstream effect of producing genuinely useful content in the right communities — not a deliverable we can directly produce.

Past results don't predict future results. Case studies and metrics on our marketing materials reflect specific clients during specific time periods using specific methodologies. They illustrate possible outcomes, not typical or guaranteed ones.

We talk about AI citations in our marketing because they're a real and meaningful outcome our service can produce. But we're explicit about what we control and what we don't.

OUR OPERATOR STANDARDS

Every person posting content on behalf of a client follows these rules.

What operators may do:

- Share factual information about a product or service that has been substantiated through client documentation, public sources, or the operator's own verified experience
- Mention products as options within a category (e.g., "Some people use [X] for that")
- Reflect genuine personal experience where the operator has actually used or accessed the product
- Compare products on factual, verifiable dimensions
- Ask questions and contribute to conversations
- Recommend against products based on documented, factual issues

What operators may not do:

- Fabricate personal stories, experiences, or attributions to family, colleagues, or other unnamed individuals
- Post first-person endorsements ("I love this product," "I've been using this for months") for products the operator has not actually used or accessed
- Make false statements about any product, service, person, or business
- Make comparison claims that are not supported by client substantiation
- Make medical, legal, financial, or tax advice claims
- Make claims about regulated products without specific approval from our compliance reviewer
- Engage in vote manipulation or coordinated artificial engagement
- Operate in a manner that violates Reddit's Terms of Service or community guidelines

When operators must escalate:

Operators are required to escalate to our compliance reviewer — rather than execute — any client request that:

- Asks for fabricated personal experience
- Asks for unsubstantiated factual or comparison claims
- Asks for content that targets a competitor with negative claims
- Asks for content in a regulated industry (health, finance, legal, supplements, crypto)
- The operator believes may violate our standards

HOW WE SUBSTANTIATE CLAIMS

When clients want operators to make factual claims about their product — performance numbers, customer counts, comparison data, awards, certifications — those claims need documentation. We collect this documentation during onboarding as part of what we call a Substantiation File.

If we can't substantiate a claim, we don't publish it. If a client refuses to provide substantiation when asked, we either modify the content to something we can support, or we decline the work.

This process protects everyone. It protects clients from making claims they can't defend. It protects us from publishing things we shouldn't. It protects the Reddit communities we participate in from being misled.

OUR APPROACH TO FTC COMPLIANCE

The Federal Trade Commission regulates endorsements, testimonials, and advertising claims in the United States. The relevant rules include the FTC Endorsement Guides (16 CFR Part 255) and the Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465).

We take these seriously. Our compliance approach:

Substantiation. Every factual claim we publish must be supported by documentation — at the time we publish it.

No fabricated testimonials. Operators don't post first-person experiences for products they haven't actually used.

No fake reviews. We don't write content from people who don't exist or who didn't experience what they're describing.

Disclosure where required. When the type of content or the platform's rules require disclosure of a paid relationship, we disclose it.

Compliance review for high-risk content. Content involving regulated industries, direct competitor comparisons, or factual claims that could affect consumer decisions gets additional review before publication.

Termination for client noncompliance. Clients who insist on content that violates our standards have their engagements ended. This isn't a hypothetical — we've done it.

We're not lawyers and this page isn't legal advice. But we believe the way we operate is consistent with both the letter and the spirit of FTC rules.

INDUSTRIES WE DON'T SERVE

We decline engagements in certain categories where we don't believe we can responsibly deliver our service:

- Adult content and adjacent industries
- Gambling and online betting (in jurisdictions where we lack confidence in compliance)
- Predatory lending or high-interest consumer finance products
- Multi-level marketing companies
- Companies under active FTC, FDA, or state regulatory enforcement
- Products making medical or therapeutic claims without appropriate substantiation
- Companies whose business model depends on misleading consumers

This list isn't exhaustive — we use judgment on borderline cases. We've also ended engagements with clients who turned out to be different from what they represented during onboarding.

HOW OUR MARKETING CLAIMS WORK

Our website and marketing materials reference specific client outcomes and aggregate performance metrics. A few things to understand about how we present those:

Case studies are selected, not typical. When we feature a client like Phrase Café, Quitine, or Real Men Apparel, we're showing real outcomes those specific clients achieved during specific time periods. We selected them because they illustrate possible results from our service. They don't predict what any specific brand will achieve, and results vary widely based on industry, content quality, brand fit, market timing, and many factors outside our control.

Metrics are dated. Performance numbers in case studies reflect measurements at specific points in time. AI citation counts especially can shift as AI models update.

Substantiation is documented. Every numeric claim on our marketing site has a documented basis — methodology, source data, time period — kept on file. We're happy to discuss the methodology behind any specific claim with a serious prospect or partner.

Client consent. Named case studies are published with explicit written client consent. If a client revokes consent, we remove the case study within 30 days.

HOW TO REPORT A CONCERN

If you're a Reddit user, a competitor of one of our clients, a journalist, a regulator, or anyone else who believes content we've placed violates our standards — or that our standards themselves should be stronger — we want to hear from you.

Email: stewart@odd-angles-media.com

We commit to:

- Reading every concern raised in good faith
- Responding within 5 business days for substantive concerns
- Investigating any specific allegation we receive
- Updating our standards when concerns identify legitimate gaps
- Not retaliating against anyone reporting in good faith

If you believe content we placed contains false claims about a competitor's product or service, please include the URL of the content and any documentation supporting your concern. We'll review and respond.

HOW THIS PAGE STAYS CURRENT

This page is reviewed at least annually. We update it when:

- Our practices change
- Regulatory guidance evolves
- Concerns we receive identify gaps
- New service areas require additional disclosure

The "Last Updated" date at the top reflects the most recent material change. Prior versions are available on request.